Quick-start ways to connect on social media
Thankfully, some clever software developers have caught wind of our dilemma and there are now a few quick-start ways to keep up with your customer's social media content.
Rapportive for GoogleMail
The best option I've seen to date comes from Rapportive. This is a Google-friendly application that can be setup on your GoogleApp Mail account within minutes.
Once installed, Rapportive shows information on all your contact's social media accounts whether or not you are currently connected via these networks. Therefore, for example, if you have a customer who's on LinkedIn with whom you've not connected, the application provides a link to connect directly from GoogleMail. This can save a great deal of research time and gives you a quick way to link together.
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A strategic and practical approach to using social media for marketing. At this Innovate London event on 24th March 2011, Susanne Currid from The Loop will explain:
- What is social media and why it’s become an important marketing channel
- How to create a social media marketing strategy that helps you to achieve your business objectives
- Best practice methods and tools for managing your day-to-day social media activity
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