Brand Development & Activation
Today many brands struggle to stand out from the crowd. Too often, brand & marketing messages simply focus on the service or product and the market is awash with declarations of ‘quality’, and ’superior customer service’.
Great brands, on the other hand, know that they are not just selling a service. They excel in sharing a story and communicating the experiences, emotions and values that surround and spring directly from their offer.
At The Loop, we understand all the aspects that make up a successful brand in today’s world. We offer the following workshop and programme options to help you go from 'on the page' brand strategy to 'living, breathing' brand reality.
Brand Development Workshop
Through our Brand Development Workshops we can help you to define and shape those elements that will make your brand stand out. In each workshop, we follow a tried-and-tested process that enables business owners and their teams to create a brand vision, mission and values set that has real authenticity.
- Get clear about what your brand stands for
- Define a more unique position for your brand in the marketplace
- Attract your perfect customers and employees with a stronger brand message
- Provides a more powerful brief for your brand designers
BRAND ACTIVATION PROGRAMME
In the word's of the famous business author, Peter Drucker, "Culture eats Strategy for breakfast!". You may have the best brand strategy in the business, but if it's not understood and bought into by your wider team, it can end up being a brand tragedy.
To achieve a complete and successful brand activation, it's essential to learn how to use your Brand Proposition as a 'master compass' that sets the tone and content not just for your new marketing activities but also for your wider business service delivery. Our Brand Activation Programme helps you to kick-start that process by explaining your brand proposition to your wider team and then explains how they can fully realise your brand across all their day-to-day activities.
- Deliver the full strength of your brand strategy within your day-to-day business
- Encourages your team to continuously improve the brand experience offered to customers
Our Brand Development Workshops and Brand Activation Programmes are created on a bespoke basis and facilitated by Susanne Currid, author of the best selling hospitality manual ‘Build Your Tribe – the new marketing manifesto for restaurants, bars and cafes’. Previous to her career in hospitality and business marketing, Susanne worked for many years as an Account Manager on UK and Global brand accounts at various central London agencies.
If you’d like to find out more about running a Brand Development Workshop and Brand Activation Programme for your brand, then please get in touch by phone or email for a chat about the process and its benefits.