Hello, I’m Susanne Currid of The Loop. I am a strategic marketing consultant who works with SMEs and serial entrepreneurs in the UK’s vibrant food & drink, lifestyle and hospitality sectors.
How can I help you?
I offer Sales & Marketing strategy development workshops, coaching and planning services that are designed to help small and ambitious businesses to maximise the impact of their Sales & Marketing activities.
It’s my mission to help you avoid wasting your limited time and resources on inappropriate and ineffective strategies across digital, business-to-business and consumer channels.
Unlike specialist freelancers or agencies who may fail to take a more holistic view of your business, I work with you to see the bigger picture first. Then we work together to develop a more targeted and agile plan for growth.
The services I offer are underscored by 25 years consultancy and project delivery working with both household names and up-and-coming contenders. With expert-level digital, brand development and sales experience, I am very well placed to give you that joined-up thinking view.
My ultimate purpose is be your trusted advisor and coach, empowering you to achieve your business goals with less stress and more success.
My clients include:
My consultancy & coaching approach
Typically I work with business owners for 6 months or more, meeting monthly online to formulate and review objectives, strategies and tactics. Sessions are often supported with my kit of interactive white board tools that help focus and accelerate strategic planning with both individuals and teams.
To start with I offer a real world view of your brand strengths and weaknesses. Then I help you to get laser focused on your point of difference, your business advantages and the challenges or knowledge gaps you need to deal with to create success. These workshops are delivered with the support of powerful tools such as the Business Model Canvas and the Value Proposition Canvas.
As a digital specialist, I help you get to grips with the complex and wide-ranging online marketing opportunity. I work with you to identify, shape and roadmap the activities that impact the growth and viability of your venture.
My joined-up approach supports ecommerce, distributor and trade sales helping you to harness powerful digital tools, platforms and on- and off-line working practices that will accelerate your growth.
Acting as a sounding board across a range of opportunities and challenges, I provide impartial, honest and respectful feedback as you consider your next moves.
Looking for more hands-on support?
For a smaller number of clients, I provide short-term project delivery services, e.g.:
- marketing planning for organic growth & investment
- marketing performance audits and recommendations
- capacity building through recruitment, process specification & training