Strategic Business Consultancy for Founders, Creatives and Independents
Whether you’re a founder scaling a lifestyle brand, a creative independent seeking a stronger voice, or a service business owner sharpening strategy and communications impact — this is where we start.
I'm Susanne Currid, lead consultant at The Loop. For over 25 years, I've worked as a strategic consultant, brand positioning expert and trusted thinking partner to creative and commercial businesses across London and the South East. I've helped household names and up-and-coming independents alike — from hospitality startups and craft breweries to design businesses and lifestyle brands.
I provide a straight‑talking, experienced perspective — and the space to think clearly.
Working through a cultural intelligence lens, I help businesses reduce guesswork, gain strategic clarity, and make more disciplined choices about their brand, business model and investment story.
See how that plays out in practice — find your starting point, check my creds or get straight to it here.
Credentials at a Glance
25+ years of business consultancy and commercial marketing experience
Digital Pioneer - delivering ground-breaking innovation for national media, consumer and entertainment brands
Founder, The Loop Digital Communications Ltd (est. 2011)
Author, Build Your Tribe (2013) — #1 Amazon UK, hospitality marketing, five years
Former UK Government SME Advisor — Growth Accelerator and Growth Voucher schemes
Fundraising - recent business funding plans and bid support raising £3M+
Guest expert, BBC's The Apprentice
Regular conference speaker and trade press contributor throughout career
Former lecturer, Marketing & Customer Experience, The Marketers Forum (CIM curriculum)
My Approach
My approach is practical, straight-talking and always tailored to you. I work with you to see the bigger picture, then we build a focused, agile plan to support better decisions about where you want to go.
What sets my approach apart is a deep respect for the human side of business — the culture, values, communication and behavioural dynamics that determine whether even the smartest strategy actually lands.
I work with clients who are ready to match intention with action. If follow‑through isn’t possible — for entirely valid reasons — I won’t insist you keep investing in our partnership.
Who I work with
I work with people doing meaningful, creative and commercial work, including:
Business founders — from brewery and hospitality businesses to creative makers and non‑profit CIC founders
Lifestyle and design‑led businesses looking to grow their brand, reach, and relevance
Creative consultants, agencies and independents seeking a strategic sounding board and actionable brand communication insight
Serial entrepreneurs preparing to pitch or launch their next venture with greater confidence
What connects all my clients is a belief that culturally intelligent businesses — ones that act with intent, clarity and self‑awareness — make better decisions and create stronger value over time.
What we can work on together
Strategy & Business Planning
Brand, Voice & Communications
Pricing Your Value
Sales & Marketing Strategy
What People Are Saying
“As a start-up its invaluable having people with good industry knowledge, who also understand small businesses. Susanne was definitely one of those people and would thoroughly recommend.”
— Becky Taylor-Kean, Founder, Nirvana Brewery
‘35 Women under 35’ winner, Management Today, 2022
“The guidance provided by The Loop has been invaluable to Werewolf Beer, from concept, start-up, to growth. Susanne gets the best out of us not only as an enthusiastic supporter but also as a pragmatic advisor, willing to speak to the reality of the current business climate as well as my professional and personal blindspots. Without her expert guidance we would not be on the upward trajectory we are now.”
— Rich White, Founder, Werewolf Beer Co.
"I cannot express how useful it is and how you have hugely simplified the task in hand. The sessions we have had were simply fantastic, totally realigned us, focused our efforts and made the challenges seem manageable. All your advice is totally invaluable. Thank you.”
— Alex Head, CEO, Social Pantry
“If you’re looking for a marketing strategist who combines commercial savvy, creative clarity and an authentically collaborative mindset, Susanne Currid is the person you want on your side.”
— Shaun Adams, Founder, Brand Bamboo
“Thank you for an amazing session yesterday. I really appreciated all the insights and direction …. it felt like such a significant breakthrough.”
— Founder, Lifestyle Startup
“Working with Susanne has been nothing short of a pleasure, her understanding of people, culture, and arts engagement has proven a real asset to Picnic’s photography community.”
— Joe Charrington, Director, Picnic CIC
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CLIENTS
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Hackney Brewery
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Darwin & Wallace
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Kingston Laverty Design
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East Coast Concepts
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Squerryes
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Between Time
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Pig & Porter
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Graham Ford Architects
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Social Pantry
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Nirvana Brewery
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Hastings Commons
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Werewolf Beer
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DBLO Architects
/ CLIENTS / Hackney Brewery / Darwin & Wallace / Kingston Laverty Design / East Coast Concepts / Squerryes / Between Time / Pig & Porter / Graham Ford Architects / Social Pantry / Nirvana Brewery / Hastings Commons / Werewolf Beer / DBLO Architects
Why I Do This Work
What guides my practice is simple, even if the work itself isn’t.
Honesty sits at the heart of what I do — without it, challenges can’t be properly addressed. I believe in collaboration that grows from working closely with people who care deeply about what they’re building. I’m endlessly curious about what’s missing, what’s possible, and what happens when seemingly unconnected things are placed together.
I see creativity not just as a professional tool, but as something that makes complex situations navigable and life genuinely worthwhile. And I’m a committed advocate for equal opportunity in business — supporting founders and owners who bring different, valuable perspectives into the world.
Does my approach resonate with you? If so, I’d love to hear what you are working on.
Ready to find your next steps?
If you’re not sure whether this is the right kind of support, the best place to start is a conversation. You won’t get a pitch, and there’s no obligation — just a chance to talk through what you’re working on and see whether thinking together would be useful.
I am based in Hastings, and typically work online and in person across London and the South East.
