Miss Ruth Kellogg demonstrating correct postures for housework, Troy, c. 1920s, Delineator Magazine. Image sourced from the Public Domain Image Archive / Flickr: The Commons / Cornell University Library

Where Photographic Histories Meet Future Possibilities

Photography archives are powerful cultural assets — holding stories, histories and identities that deserve to be preserved, shared and reactivated. The Loop help organisations, photographer estates, creative collectives and independent archives develop strategic, future‑focused approaches to manage and grow their photographic collections.

With expertise spanning curation, cultural heritage practice, audience strategy, community engagement, operations and income development, The Loop supports clients in building archives that are culturally relevant, sustainable and ready for new opportunities.

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Building Culturally Relevant Archives With and For Communities

We help start‑up and developing photography archives build strong, sustainable foundations through a people‑centred, resource‑savvy approach. Using Design Thinking, Lean methods and Asset‑Based Community Development, we co‑create development pathways that reflect each archive’s values and community voices. By identifying existing strengths and opportunities, we build confidence and momentum from the start. Our collaborative process shapes priorities, roadmaps and capacity-building in ways that are strategically sound and authentically rooted in the people who care for the archive.

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Marie Hoeg posing with her brother Karl, Circa 1895–1903, Image sourced from the Public Domain Image Archive / Flickr: The Commons / Preus Museum

 

How We Help You

 
 

Strategic Archive Development

Clear, future‑focused planning and capacity building to strengthen, expand and sustain your photography archive.

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Collection Assessment & Curation

Insightful evaluation of existing materials, identification of key themes, and support in shaping a coherent, engaging collection.

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Audience Engagement and Cultural Impact

Support in developing exhibitions, publications, online experiences and educational resources.

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