Business & Brand Consultancy for Founders
Hello, I’m Susanne Currid, founder of The Loop. I work with business owners at moments of pressure or change.
With over 25 years’ experience across commercial strategy, agency environments and independent consultancy, I support creativity‑led and values‑driven businesses to clarify what they do best — and make decisions that hold up over time.
Much of my work sits in the space between the visible and the unspoken:
brand dynamics that quietly limit growth
unresolved team and operations issues that diminish brand trust
leadership judgements that become harder as a business matures
For many independent businesses, progress doesn’t come from moving faster — it comes from making sound decisions at the right moment, with a clear understanding of reputation, trust and value.
My approach brings together strategic judgement and cultural insight — helping founders and business owners align strategy, brand and people without defaulting to formulaic solutions or borrowed growth models.
I work through advisory relationships, short problem‑solving sessions and facilitated thinking spaces for people who want clarity, confidence and direction — not noise.
Based in Hastings, I work online and in person with independent businesses across the UK and Ireland.
See how that plays out in practice — find your starting point, check my creds or get straight to it here.
Credentials at a Glance
25+ years of business consultancy and commercial marketing experience
Digital Pioneer - delivering ground-breaking innovation for international media, tech, consumer and entertainment brands
Founder, The Loop Digital Communications Ltd (est. 2011)
Author, Build Your Tribe (2013) — #1 Amazon UK, hospitality marketing, five years
Former UK Government SME Advisor — Growth Accelerator and Growth Voucher schemes
Fundraising - recent business funding plans and bid support raising £3M+
Guest expert, BBC's The Apprentice
Regular conference speaker and trade press contributor throughout career
Former lecturer, Marketing & Customer Experience, The Marketers Forum (CIM curriculum)
My Approach
My approach is practical, straight-talking and always tailored to you. I work with you to see the bigger picture, then we build a focused, agile plan to support better decisions about where you want to go.
What sets my approach apart is a deep respect for the human side of business — the culture, values, communication and behavioural dynamics that determine whether even the smartest strategy actually lands.
I work with clients who are ready to match intention with action. If follow‑through isn’t possible — for entirely valid reasons — I won’t insist you keep investing in our partnership.
Who I work with
I work with people doing meaningful, creative and commercial work, including:
Business founders — from brewery and hospitality businesses to creative makers and non‑profit CIC founders
Lifestyle and design‑led businesses looking to grow their brand, reach, and relevance
Creative consultants, agencies and independents seeking a strategic sounding board and actionable brand communication insight
Serial entrepreneurs preparing to pitch or launch their next venture with greater confidence
What connects all my clients is a belief that culture matters. They instinctively know that it is essential for making better decisions and creating stronger value over time.
What we can work on together
Strategy & Business Planning
Brand, Voice & Communications
Sales & Marketing Strategy
Pricing Your Value
What People Are Saying
“As a start-up its invaluable having people with good industry knowledge, who also understand small businesses. Susanne was definitely one of those people and would thoroughly recommend.”
— Becky Taylor-Kean, Founder, Nirvana Brewery
‘35 Women under 35’ winner, Management Today, 2022
“The guidance provided by The Loop has been invaluable to Werewolf Beer, from concept, start-up, to growth. Susanne gets the best out of us not only as an enthusiastic supporter but also as a pragmatic advisor, willing to speak to the reality of the current business climate as well as my professional and personal blindspots. Without her expert guidance we would not be on the upward trajectory we are now.”
— Rich White, Founder, Werewolf Beer Co.
"I cannot express how useful it is and how you have hugely simplified the task in hand. The sessions we have had were simply fantastic, totally realigned us, focused our efforts and made the challenges seem manageable. All your advice is totally invaluable. Thank you.”
— Alex Head, CEO, Social Pantry
“If you’re looking for a marketing strategist who combines commercial savvy, creative clarity and an authentically collaborative mindset, Susanne Currid is the person you want on your side.”
— Shaun Adams, Founder, Brand Bamboo
“Thank you for an amazing session yesterday. I really appreciated all the insights and direction …. it felt like such a significant breakthrough.”
— Founder, Lifestyle Startup
“Working with Susanne has been nothing short of a pleasure, her understanding of people, culture, and arts engagement has proven a real asset to Picnic’s photography community.”
— Joe Charrington, Director, Picnic CIC
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CLIENTS
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Hackney Brewery
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Darwin & Wallace
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Kingston Laverty Design
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East Coast Concepts
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Squerryes
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Between Time
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Pig & Porter
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Graham Ford Architects
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Social Pantry
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Nirvana Brewery
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Hastings Commons
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Werewolf Beer
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DBLO Architects
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Jill Furmanovsky Archive
/ CLIENTS / Hackney Brewery / Darwin & Wallace / Kingston Laverty Design / East Coast Concepts / Squerryes / Between Time / Pig & Porter / Graham Ford Architects / Social Pantry / Nirvana Brewery / Hastings Commons / Werewolf Beer / DBLO Architects / Jill Furmanovsky Archive
Why I Do This Work
What guides my practice is simple, even if the work itself isn’t.
Honesty sits at the heart of what I do — without it, challenges can’t be properly addressed. I believe in collaboration that grows from working closely with people who care deeply about what they’re building. I’m endlessly curious about what’s missing, what’s possible, and what happens when seemingly unconnected things are placed together.
I see creativity not just as a professional tool, but as something that makes complex situations navigable and life genuinely worthwhile. And I’m a committed advocate for equal opportunity in business — supporting founders and owners who bring different, valuable perspectives into the world.
Does my approach resonate with you? If so, I’d love to hear what you are working on.
Ready to find your next steps?
If you’re not sure whether this is the right kind of support, the best place to start is a conversation. You won’t get a pitch, and there’s no obligation — just a chance to talk through what you’re working on and see whether thinking together would be useful.
I am based in Hastings, and typically work online and in person across London and the South East.
