Good work deserves to be seen
Strategy, voice and momentum for creative people and growing businesses
Hello, I’m Susanne Currid, founder of The Loop. I help creative people and business founders find their voice, their strategy, and their next steps.
Keep scrolling for a quick intro to my services. Or take a deeper dive by clicking on the buttons below.
INTRODUCTION
The Loop is a strategic consultancy based in Hastings, working across two distinct but closely related areas of practice.
For archives, I provide specialist development consultancy: helping articulate their cultural value, build sustainable foundations, and create pathways that honour their work and unlock new possibilities.
For creative and lifestyle businesses — artists, food and drink founders, hospitality operators, makers and independents — I offer strategic advisory, business planning and brand development support, helping ambitious people grow with clarity and confidence.
In both worlds, my approach is the same: practical, people-centred, and rooted in a genuine belief that the right support at the right moment can change the trajectory of what you're building.
HIGHLIGHT CREDENTIALS
25+ years consultancy experience · Author of Build Your Tribe · Former UK Government SME Advisor ·
Master in Art History & Museum Curation (2025), Distinction · Guest expert, BBC's The Apprentice
For founders and creative businesses
Whether you're a food and drink founder scaling your brand, an artist defining your voice or a lifestyle business looking to grow with more focus and less stress — I bring 25 years of strategic consultancy experience to help you see the bigger picture, sharpen your plan, and build something that lasts.
Past clients span food and drink, hospitality, interiors, lifestyle, and the wider creative sector.
For archives
Archives are powerful cultural assets — holding stories, histories and identities that deserve to be preserved, shared and reactivated.
I help organisations, photographer estates, creative collectives and independent archives develop strategic, future-focused approaches to manage and grow their collections — from curation and audience engagement to income development and community impact.
What People Are Saying
“Susanne came with a ‘can-do’ attitude based on personal experience combined with an originality of thinking which was always solution-focused. She builds on what had been a varied and diverse career, picking up an invaluable skill set, quite unlike any other I have encountered in my 40 years in the leisure, tourism, educational or charity sector.”
— Adam Wide, Trustee, Leisure & Learning“Working with Susanne has been nothing short of a pleasure, her understanding of people, culture, and arts engagement has proven a real asset to Picnic’s photography community.”
— Joe Charrington, Director, Picnic CIC “Susanne helped me clarify my artist statement through a detailed questionnaire and focused brainstorming. Her ability to listen and extract what is central to my work process made it an energising & insightful experience.”
— Lucie Feighan, ArtistLET’S WORK TOGETHER
Based in Hastings, I work with clients across the UK — in person and online. I've spent 25 years helping people and organisations do better work, build stronger foundations, and show up confidently in the world. I'd love to hear what you're working on.
