About Susanne Currid

Over 25 years, Susanne has built a strong track record devising and implementing Sales & Marketing strategies for fast-growth SMEs across a range of sectors.    Her business experience ranges from start-up agency director to Global Head of Digital Marketing.  Acting as a sounding board across a range of Sales & Marketing opportunities and challenges, Susanne provides impartial and honest feedback to business owners.   She provides a real world view of brand strengths and weaknesses, identifying innovations that will drive business growth.   

Her consultancy offer includes strategic Sales & Marketing Planning (authoring plans or coaching business owners)  and delivering advisory/training sessions to help SMEs better manage their day-to-day marketing activities.  She also collaborates with her network of trusted advisors to develop Business Funding Plans for funds circa £75K to £500K.     

Her recent consultancy clients include high street hospitality brands, caterers, architects & builders, digital agencies, lawyers, business consultants, craft breweries, cider makers and wine producers.   

    Susanne is a Member of the Chartered Institute of Marketing and also offers her services in association with London Group Business Advisors (LGBA) and The Business of Drinks.

    Previous to founding The Loop, Susanne spent 14 years in the central London agency world working with brands such as Channel 4, Sony Entertainment, Deutsche Bank, Johnson & Johnson, Cushman & Wakefield Global Real Estate along side hundreds of smaller companies.  Simultaneously, during this period she pursued new business opportunities on behalf of the companies she worked with, targeting and securing up to six figure contracts with many leading players in banking, property, entertainment and technology.  

    In September 2013, she published Build Your Tribe – the new marketing manifesto for restaurants, bars and cafes.  Over the four years since publication, her book has ranked as the #1 title for bar and restaurant marketing on Amazon UK.  Susanne has also appeared as an Expert Judge on the final of The Apprentice on BBC1 in December 2017.

    Beyond her day job, Susanne enjoys vegetable gardening, cooking, exploring new food & drink experiences, travel, yoga, art and photography which you'll catch her sharing regularly on Instagram.


    For more about Susanne, including recent recommendations visit:



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    Susanne Currid is a Member of The Chartered Institute of Marketing (MCIM)


    Susanne is  a member of LGBA which is part of the UK Business Advisors network (UKBA).  She is also a specialist marketing and branding advisor to The Business of Drinks a UK-wide artisan and craft drinks business advisory network that is operated by UKBA members. To find out more about this network of experienced business advisors visit: www.lgba.co.uk

    Susanne teaches students of the Chartered Institute of Marketing curriculum at The Marketers' Forum.  Her specialist subjects include Customer Experience and Marketing Principles.

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