Hello, I’m Susanne Currid of The Loop. I am a strategic marketing consultant who works with SMEs and serial entrepreneurs in the UK’s vibrant food & drink, lifestyle and hospitality sectors.
How can I help you?
I offer Sales & Marketing strategy development workshops, coaching and planning services that are designed to help small and ambitious businesses to maximise the impact of their Sales & Marketing activities.
It’s my mission to help you avoid wasting your limited time and resources on inappropriate and ineffective strategies across digital, business-to-business and consumer channels.
Unlike specialist freelancers or agencies who may fail to take a more holistic view of your business, I work with you to see the bigger picture first. Then we work together to develop a more targeted and agile plan for growth.
The services I offer are underscored by 25 years consultancy and project delivery working with both household names and up-and-coming contenders. With expert-level digital, brand development and sales experience, I am very well placed to give you that joined-up thinking view.
My ultimate purpose is be your trusted advisor and coach, empowering you to achieve your business goals with less stress and more success.
My clients include:
My consultancy & coaching approach
Typically I work with business owners for 6 months or more, meeting monthly online to formulate and review objectives, strategies and tactics. Sessions are often supported with my kit of interactive white board tools that help focus and accelerate strategic planning with both individuals and teams.
To start with I offer a real world view of your brand strengths and weaknesses. Then I help you to get laser focused on your point of difference, your business advantages and the challenges or knowledge gaps you need to deal with to create success. These workshops are delivered with the support of powerful tools such as the Business Model Canvas and the Value Proposition Canvas.
As a digital specialist, I help you get to grips with the complex and wide-ranging online marketing opportunity. I work with you to identify, shape and roadmap the activities that impact the growth and viability of your venture.
My joined-up approach supports ecommerce, distributor and trade sales helping you to harness powerful digital tools, platforms and on- and off-line working practices that will accelerate your growth.
Acting as a sounding board across a range of opportunities and challenges, I provide impartial, honest and respectful feedback as you consider your next moves.
Looking for more hands-on support?
For a smaller number of clients, I provide short-term project delivery services, e.g.:
- marketing planning for organic growth & investment
- marketing performance audits and recommendations
- capacity building through recruitment, process specification & training
MARKETING INSIGHTS & NEWS
“I cannot express how useful it is and how you have hugely simplified the task in hand. The sessions we have had were simply fantastic, totally realigned us, focused our efforts and made the challenges seem manageable.
All your advice is totally invaluable. Thank you. ”
Alex Head, Owner, The Social Pantry
"We've worked closely with Susanne for a number of months now. Her experience and guidance have been invaluable to help us through a significant and challenging period of growth."
Peter Hills, Co-Founder and Owner, Hackney Brewery
Susanne’s work with us at Nirvana Brewery was brilliant. She managed our entire marketing activity for a number of months, in which time she successfully identified and implemented many improvements across all aspects of our brand and marketing. A few particular highlights that made a big difference to our business included Susanne setting up and running a customer research project and tasting panel (with brilliant results!), managing and improving our e-commerce channel, and ultimately handling the entire recruitment process and transition to our current in-house head of marketing. As a startup its invaluable having people with good industry knowledge who also understand small businesses and get stuck in, and Susanne was definitely one of those people! She’s a very competent and professional marketer, and lovely to work with. Would thoroughly recommend!
Becky Taylor-Kean, Founder and MD, Nirvana Brewery
About Susanne Currid
Over 25 years, Susanne has built a strong track record devising and implementing Sales & Marketing strategies for fast-growth SMEs across several sectors. In more recent years, led by her love of vibrant food & drink experiences, she’s focused increasingly on supporting craft drinks and hospitality brands.
Her business experience ranges from start-up digital agency director to Global Head of Digital Marketing.
Previous to founding The Loop, Susanne developed her marketing expertise in the central London agency world working with brands such as Channel 4, Sony Entertainment, Deutsche Bank, Johnson & Johnson, Cushman & Wakefield Global Real Estate in addition to hundreds of smaller businesses. Simultaneously, during this period she pursued new business opportunities on behalf of the agencies she worked with, targeting and securing six figure contracts with many leading players in banking, property, entertainment and technology.
In September 2013, she published Build Your Tribe – the new marketing manifesto for restaurants, bars and cafes. Since its publication, her book ranked for several years as one of the top listed books for bar and restaurant marketing on Amazon UK. Susanne has also appeared as a marketing Expert Judge on the final of The Apprentice on BBC1 in December 2017.
Susanne is a Member of the Chartered Institute of Marketing and a founder/associate of The Business of Drinks. She is a previous part-time lecturer in Marketing specialising in Customer Experience.
Beyond the day job, Susanne enjoys cooking, exploring new food & drink experiences, qi gong, yoga, travel, art and photography which you'll catch her sharing regularly on Instagram.
Company owners I work with feel more focused and decisive, achieve better and more sustained long term results and have a clearer roadmap for growth.
Get In Touch
Ready to find out more? Then please get in touch and I’ll be happy to discuss how we could work together with a free online 60 minute consultation.
This gives you a chance to find out if my approach is a good fit for you, and I can also gauge if my skills and experience will be an effective match for you and your business. Ultimately, what I want to develop is a rewarding and effective relationship with you, that helps steer your business to greater levels of success.
To arrange an initial exploratory meeting, please fill out the form below and I’ll be in touch soon.