Who I work with
I work with people doing meaningful, creative and commercial work — including:
Food & drink founders — breweries, restaurants, producers and hospitality businesses
Lifestyle and design businesses looking to grow their brand and reach
Creative consultants, agencies and independents who want a strategic sounding board
Serial entrepreneurs ready to build their next venture with more confidence
What we can work on together
Strategy & Business Planning
Clear, practical strategic planning for growth — from business model development to investor-ready planning. Using tools like the Business Model Canvas and Value Proposition Canvas, I help you to identify your real strengths, sharpen your point of difference, and build a roadmap that reflects your ambitions and your resources.
Pricing Strategy
The advent of AI makes this a current hot topic, as business operations and service design are changing at an unprecedented pace. For service-based businesses, this is a particular challenge, as more is expected for less. By taking a fresh look at your brand positioning and business design, I help you to think clearly about where value is being created, absorbed or lost — particularly in an AI‑accelerated, freelance‑heavy landscape. I believe this thinking is fundamental to your business success and is designed to achieve a more sustainable return for your offer.
Capacity Development
I help you to scale up your business by strategically considering the people, systems and culture you need to put in place for profitable and sustainable growth.
Brand, Voice & Communications
Whether you're repositioning a brand, or figuring out how to talk about the value of what you do — I help you find language that is true to you and compelling to the people you're trying to reach. This is work I do with individuals and small teams, in workshop sessions and through iterative development.
Sales & Marketing Strategy
A joined-up approach to commercial growth — covering digital, direct, trade and consumer channels. I help you cut through the noise, prioritise what actually moves the needle, and avoid wasting limited time and budget on strategies that aren't right for your business.
Ready to find your next steps?
If you're not sure whether this is the right kind of support for you, the best place to start is a conversation. Get in touch and tell me a little about what you're working on. I am based in Hastings, East Sussex. I typically work online and in person across London and the South East.
