Who I work with
I work with people doing meaningful, creative and commercial work — including:
Business founders — from brewery and hospitality to creative maker and non-profit CIC founders
Lifestyle and design businesses looking to grow their brand and reach
Creative consultants, agencies and independents who want a strategic sounding board
Serial entrepreneurs ready to build their next venture with more confidence
What we can work on together
Strategy & Business Planning
Clear, practical strategic planning for growth — from business model development to investor-ready planning. Using tools like the Business Model Canvas and Value Proposition Canvas, I help you to identify your real strengths, sharpen your point of difference, and build a roadmap that reflects your ambitions and your resources.
Brand, Voice & Communications
Whether you're repositioning a brand, or figuring out how to talk about the value of what you do — I help you find language that is true to you and compelling to the people you're trying to reach.
Brand Communications Gap Analysis
This new AI-powered report from The Loop provides a detailed analysis of the gaps between the brand culture you broadcast to the market online and the brand message your targeted customers receive.
Pricing Strategy in the AI-era
The advent of AI makes pricing a current hot topic, as business operations and service design are changing at an unprecedented pace. For service-based businesses, this is a particular challenge, as clients come to expect more for less.
I believe thinking about your pricing strategy will become increasingly fundamental to your business success. With more clarity on the subject, you can actively model your business for future sustainability and growth.
The Loop AI Brand Value Workshop
In this workshop, we take a fresh look at your implementation of AI and its impact on your brand positioning, business design and pricing strategy. In particular, we identify where value in your business is being created, absorbed or lost - and how to build lost value back into your business profitability.
Sales & Marketing Strategy
A joined-up approach to commercial growth — covering digital, direct, trade and consumer channels. I help you cut through the noise, prioritise what actually moves the needle, and avoid wasting limited time and budget on strategies that aren't right for your business.
Ready to find your next steps?
If you're not sure whether this is the right kind of support for you, the best place to start is a conversation. Get in touch and tell me a little about what you're working on. I am based in Hastings, East Sussex. I typically work online and in person across London and the South East.
