Why invest in The Loop?
The Loop helps founders make better decisions, faster — by combining commercial rigour with cultural intelligence.
Rather than selling advice or hours, The Loop works as a strategic partner, helping founders read the full context they are operating in: their market, their customers, their team, and their own leadership patterns. This cultural intelligence lens improves decision quality, sharpens priorities, and accelerates momentum where it matters most.
By understanding how values, behaviour, experience, and commercial reality interact, The Loop helps founders focus their time, money, and energy on actions that support sustainable growth and long‑term value — not just short‑term fixes.
This approach reduces costly delays, avoids misinvestment, and turns complexity into clear, confident action, with benefits that often continue well beyond the engagement.
In practice, this means:
Faster, clearer decision‑making, grounded in a deep understanding of people, culture, and commercial context
Stronger use of existing assets and effort, aligning what a business stands for with how it generates value
More confident founders, supported by pragmatic challenge, cultural insight, and real‑world commercial judgement
What People Are Saying
“As a start-up its invaluable having people with good industry knowledge, who also understand small businesses. Susanne was definitely one of those people and would thoroughly recommend.”
— Becky Taylor-Kean, Founder, Nirvana Brewery
‘35 Women under 35’ winner, Management Today, 2022
“The guidance provided by The Loop has been invaluable to Werewolf Beer, from concept, start-up, to growth. Susanne gets the best out of us not only as an enthusiastic supporter but also as a pragmatic advisor, willing to speak to the reality of the current business climate as well as my professional and personal blindspots. Without her expert guidance we would not be on the upward trajectory we are now.”
— Rich White, Founder, Werewolf Beer Co.
"I cannot express how useful it is and how you have hugely simplified the task in hand. The sessions we have had were simply fantastic, totally realigned us, focused our efforts and made the challenges seem manageable. All your advice is totally invaluable. Thank you.”
— Alex Head, CEO, Social Pantry
In Susanne’s role as consultant she has acted as a mentor for a new member of marketing staff, helping us to get some much needed communications and procedures in place. She methodically took us through a process of identifying improvements needed in the restaurant from a customers point of view, addressing signage and clarifying our offer messaging. In addition, she advised and helped us to set up a new Customer Relationship Management system. She has got us to a stage where we have the processes and suitable software packages in place to be able to manage our marketing in house with the added benefit of an ongoing advice service, which she continues to provide.
— Tony McKinley, CEO, Towercrest
“If you’re looking for a marketing strategist who combines commercial savvy, creative clarity and an authentically collaborative mindset, Susanne Currid is the person you want on your side.”
— Shaun Adams, Founder, Brand Bamboo
“Thank you for an amazing session yesterday. I really appreciated all the insights and direction …. it felt like such a significant breakthrough.”
— Founder, Lifestyle Startup
“Working with Susanne has been nothing short of a pleasure, her understanding of people, culture, and arts engagement has proven a real asset to Picnic’s photography community.”
— Joe Charrington, Director, Picnic CIC